One company, three things: W2 Create builds the site, W2 Taps makes the card that opens it, and W2 Systems handles the work that follows.
Anyone can sell you an NFC card — several UK companies do, and their prices are a search away. What they hand over is an empty dashboard and a login, and the page behind the tap is still your job. We do it the other way round: before we ask you for anything, we build the actual page — your name, your details, your wording — and show it to you working on a phone.
A real page, not a template with your logo dropped in. Menu, Wi-Fi, booking, house manual — whatever the tap should actually open.
You hold a phone against a card and watch your own page open. No slide deck, no trial account, nothing to configure.
If it's wrong, you've lost nothing — it cost you a look. If it's right, most of the work is already done.
Every link is sealed the moment it's made — can't be cloned or hijacked.
Just a tap. Works on any modern smartphone.
We're in W2 and in Funchal. Em português →
Point your card somewhere new later — no need to reorder.
Explore each company, learn how it works, and jump straight to its website.
The studio side of the Collective. Logos, websites, branding and print — designed and built in-house, delivered on your own domain, with unlimited revisions and no lock-in to a W2 platform.
Smart NFC cards, tags and stands. One tap shares your details, socials, Wi-Fi, menu or booking page — no app, no typing. Every link is encrypted and locked the moment it’s made, so it can’t be cloned or hijacked.
Two things, done properly rather than six done vaguely: enquiries answered in seconds and bookings, reminders and no-shows handled — the admin that runs itself while you get on with the work.
A tap starts the relationship. W2 Systems is what handles it after — the enquiry answered at 9:40pm, the booking dropped into the calendar you already use, and the reminder that stops it becoming a no-show.
Enquiries land at all hours. Most businesses reply the next morning — by then the customer has asked three other people.
Viewings, tables and jobs booked into the calendar you already use, with the details you need already on the entry.
The reminder before, the reschedule when plans change, and a nudge to rebook when someone doesn't turn up.
Built for estate agents, hotels, restaurants, trades and rental desks. It runs inside your existing inbox, WhatsApp, phone line and calendar — there is no new software to learn. Builds from £499, running from £99 a month. Nothing gets built until it has been scoped with you and you have said yes.
The site, the tap that opens it, or the admin that follows — there's a W2 Collective business for each of them.